John Jacobus' Blog
John Jacobus
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Marketing
I was watching the news the other night while some “know it all” pundits were lamblasting the big 3 auto makers about advertising while asking to borrow money from the government.
Now taking vacations and huge bonuses are way overboard, advertising is not. Without advertising, the big 3 would be the wee 3, or maybe Studebaker, Packard, and Nash.
In good times you need to advertise, in bad times you must! But where do you get the most bang for the buck? I’ll give you three big guesses. It starts with inter and ends with net. In real estate, the researchers tell us, 92% of today’s home buyers start their search for a home on the internet. Where do you think I spend about 92% of my advertising dollars? That’s right. The internet.
BULLETIN: 5.5% loans
Interest Rates have dropped to 5.5% on a 30 year fixed loan! The lowest since last February. The P&I (principal & interest) payment on $200,000 at 5.5% saves $128.56 per month compared to a 6.5% loan.
Or
Another way to look at this is your same payment now buys $20,000 more house! How cool is that!
Or
Now is the time to buy… unless you are a real optimist and think rates will fall further!
Despite what you’ve heard, there are still loans available to qualified borrowers. There is still a first time homebuyer tax credit of up to $7500.
What are you waiting for?
More bailouts?
Who is going to bail out our government (you & me) when they go broke bailing out everyone else?
Why can’t our elected officials understand that GM, Ford and Chrysler have huge millstones around their necks? Namely the government and the unions.
I never understood the reasoning that gives new companies tax abatements while not giving the same deal to existing companies. Maybe one day our President and congress on the federal level and our governor and legislators on the state level that government is merely a parasite to business. Sometimes a parasite can kill the host… and when that happens, the parasite dies too.
Please encourage your representatives to allow the auto makers to go bankrupt. Let’s allow them to restructure and compete on a level playing field for once. Let’s remove ALL taxes from them… and all companies. Why does government feel the companies/employers have to pay unemployment tax? Or worker’s comp? It’s not rocket science to see these costs simply drive up the cost of the product. To get
Consider this New Years Resolution. Be so vocal with your representatives that they forsake their first duty (to get re-elected) and start making decisions that make sense. Hold them accountable
Take Advantage of the market
OPPORTUNITIES ABOUND in the real estate market. If you lost a bunch of your retirement in the stock market and/or real estate decline, there is good news. A lot of people are making more than they lost in just one or two transactions. Does it take guts? Yes it does. If we allow fear to make our decisions we will horde the little bit we have left rather than “spread it on the waters” and let it come back two, three or ten fold.
Here’s what I’m talking about. This year I have helped a number of people buy property $10,000 - $40,000 less than it is worth. I do not mean less than it was worth 3 years ago, or less than the sellers wanted. I mean less than it is worth right now!
A month ago two nice five acre lots in
You have to be prepared to move quickly. That means CASH! Cash down payment and financing secured. Either you rob the piggy bank or access your equity line. Maybe you get five or ten friends/family that can get $10 – $20k each. Just remember, for everyone that loses money…someone else makes money.
Buy N Bolt
Over the years I have helped dozens of people buy a nice little house that would make a great rental. Their plan was to live there a few months or years and then buy a second house. They would rent out the first one and live in the second one. Some even purchased a third or even a fourth home, turning all the previous ones into rentals. Quite a neat way to end up with some investment property, huh?
I’m afraid those days are over. About a year and a half ago FHA started checking to see if a buyer had obtained an owner-occupied loan in the previous 12 months. In fact, one of my clients ended up having the dubious honor of being the first to get shot down... at least as far as we know. They ended up having an owner-occupied loan on their rental and having to get an investor loan on their new residence! Now, when buying a second property and renting the first one, FHA makes a person qualify for both mortgages… not considering the income generated by the rental. WHY?
Glad you asked! It seems a lot of people who have good incomes and credit find, with the decline in property values, they are upside down on their homes. They owe more on their home than it's worth, so they buy a more modest home at the discounted prices we are experiencing and then… and then…they bolt! They quit making payments on the large expensive home and let the bank foreclose. They have a house so they figure it’s worth ruining their credit for a few years for, say $50 or $100,000.
FHA has stopped the Buyers and Bolters. The problem is, they have also stopped the legitimate buyers who want to take advantage of the market and buy a larger place while prices are down and then rent their other home until the market improves.
Leave it to our government. They can’t fix anything. They can only make things worse. Since they aren’t allowed to use common sense, they can’t determine who is legitimate and who is a bolter.
Price per Square Footage
http://www.johnjacobus.com/agent_files/SF%20Price%20Trends%20Central%20Ohio.pdf
YTD Market Report
Daylight Saving Time
Forbes.com Best Bang for Your Buck Citites
Exciting news!
I am thankful I live in the
No… you don’t have to ask. I won’t run for President or serve in the new President’s cabinet. I prefer to stay right here with you and bask in your compliments and accolades…and the real estate you’re going to buy and all the referrals you’ll be sending me!
Happy Days are here again!
Displaying blog entries 61-70 of 91